It took inner strength not to title this Freeze Pups! Hang on… just failed. Whatever the title, let us indulge ourselves, let’s be bold and dare to fast forward to summer! Warm, sunny days, and here’s hoping…more freedoms and less restrictions!

Freeze at home licensed product market leaders Rose Marketing UK, are set to launch SLUSH PUPPiE “Freezalicious” Pops with stores stocking up from April right through the summer this year.

SLUSH PUPPiE joins an impressive stable of licenses held by Rose including: Robinsons, Fruit Shoot, Tango, Swizzels and Vimto.

The SLUSH PUPPiE brand is a hand in glove fit for Rose, its bright, its colourful, with huge brand recognition and amazing flavours!

Steven Watt, Rose Marketing’s Managing Director said “For us this is a no brainer, we are so pleased to work with such an iconic brand and for SLUSH PUPPiE to become a part of our Eezzy Freezzy range. Our team work diligently to ensure the key elements and characteristics of the brand are seamlessly transferred to the products. It’s also a real pleasure to work closely with UK licensing Agency Pink Key Licensing who were appointed to run the European programme by global agency Design Plus Licensing. The product range looks fantastic with customers already making commitments to stock.”

SLUSH PUPPiE Freeze Pops will be available in varying product formats including standard Squeezee Freeze Pops and popular 2in1’s. The market for American brands and flavours in food and drink continues to grow and Rose’s SLUSH PUPPiE Freeze Pops use genuine flavours made in the USA.

Rose have already secured key listings from the likes of Iceland, Food Warehouse, B&M and Home Bargains .

Richard Pink from Pink Key Licensing commented further ‘Rose are a great partner for us on SLUSH PUPPiE they have all the experience in product development and distribution that we need to make this a success and complement our existing range’.