The Sweet Beginnings. It all started withThe Candy Castle Crew branded products. We believed in bringing excitement and a smile to our consumers which is why innovation and imagery was at at the core of everything we did. Our branded products carry our quirky, fun and engaging character artwork with each new product receiving a bespoke set of characters to align to the product attributes and bring the product and the story of the Candy kingdom and its gang of happy goo lucky magic candy pals to LIFE ! Read more about the legend of LITTLE KNIGHT and DINKY DAISY and THE CANDY CASTLE CREW and all the sweet secrets hidden behind the wobbly jelly ramparts of CANDY CASTLE !